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who refer others to you. It perpetuates success. Active prospecting allows you to attract the kind of people you want, allows you to meet with only those people who are likely to succeed and stay with you, and allows you to build a team of loyal, professional, hard-working, responsive and successful agents or a solid book of loyal clients. Break out of the internet and advertising routine. Start powering up your prospecting and boosting your success! Title: Strong Arm Sales Stop Success Cold Word Count: 899 Summary: It happens more often than youÆd ever guess û in fact, it might be happening at the booth right next to yours. Recent surveys of trade show attendees show that the most dissatisfied attendees are those who purchase something that they really didnÆt want. Keywords: trade show marketing, trade show planning, trade show training, trade show staff training, exhibitor staff training, trade show books Article Body: It happens more often than youÆd ever guess û in fact, it might be happening at the booth right next to yours. Recent surveys of trade show attendees show that the most dissatisfied attendees are those who purchase something that they really didnÆt want. Needless to say, these attendees donÆt have a high opinion of those companies that æstrong-armedÆ them, and report that theyÆll be unlikely to do business with them again. How can this happen? What possible way is there to force attendees into purchasing something unwillingly? Not all the æpeople pleasersÆ at a trade show are booth staff. Some are walking the aisle, as attendees. When these types run into an overly-forward, persistant salesperson, they can be bullied into a purchase. ThatÆs not the way you want to do business. Instead, train your team to have a needs-focused approach. By engaging attendees in conversation, questioning and listening more than talking, and truly focusing on solving the attendeeÆs problems, you are far more likely to make a sale the attendee is satisfied with. Key to this is five questions, the Familiar Five that should be part of every sales conversation: What: What exactly does the attendee need? Do they have problems with their existing suppliers? Are they trying to make-do with a product that doesnÆt exactly fit their needs? Perhaps the product works perfectly, but itÆs too expensive. You need this answer before you can move on to any other questions. Why: Why would your company be the best suited to meet the attendeesÆ needs? If they mention
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