Graziella De Biasi Hair Color, Body Shape, Family Members, Father, Mother, Brother, Sister, Marriage and Affairs

are saying and doing. Take the information that you gathered and send out tiny little mailings. These particular mailings are for different segments of the people that have already reached for your product or service; the message is based on what they have told you. WouldnÆt it be great if it was really easy to send out a full-color glossy postcard that was specific to that one customer, all from your own computer? Where are you going to get beautiful postcards that have variable data and can get your small mailing out? Usually you have to send out the same piece and order a large quantity û companies have minimums. The reason why they have minimums is because that is the way it is cost effective to sell to you. At this juncture, though, you want to get your mailing out more inexpensively and still get results. ôVariable Dataö is data that is printed on a postcard that is variable û it changes from postcard to postcard and can be taken from any database. What if you could put that on the front of a full-color glossy postcard and not have to type a specific letter? Like ôJohn Murphy, it is time for your dental cleaningö or ôJohn Murphy, how about that pair of sunglasses you wanted?ö or of youÆre doing mortgages, ôJohn Murphy û what about refinancing that house for Johnny Jr.Æs college tuition?ö On the back of the postcard, you could say: ôDear John, I understand that you were interested in ôproductö for the purpose of ôpurposeö. (It is in the database û fill it in.) Call me if I can help you make a decision. Sincerely, Your name, Your number and informationö You can find companies that do this. Research on the internet and look for companies that allow you to stay in touch with variable data postcards. Research well and make sure they are going to do a good job for you. Get referrals, check samples û will they give you a chance to try out the product and see their turn-around time? A final tip is that different people need different amounts of communication. When postcard marketing experts tell you to hit your target list of 5000 postcards over and over again, the reason why some call after just the first time and some others call after the second time and others call after the 5th time, etc., is because people move at different speeds in life and in business. Now, with those that have called in you have closes that are slam dunks, but others operate differently when it comes to closing. So donÆt just waste those leads.

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Graziella De Biasi Hair Color, Body Shape, Family Members, Father, Mother, Brother, Sister, Marriage and Affairs

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