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room for improvement. What will happen if you change your headline... spice it up a little? What about using different copy? YouÆll never know unless you experiment! DonÆt change more than one part of the ad at a time, if youÆre expecting to discover exactly what is most effective. These 4 step advertisements are perfect for classified ads in magazines, newspapers or on the Web, direct mail postcards, and emails. The potential profits from small marketing tool can produce astronomical results! Title: Small Business Marketing: Are We There Yet? Word Count: 873 Summary: Marketing is not like the family vacation. If you're like the kids asking, "Are we there yet?", you probably won't get the results you're looking for with your marketing. Keywords: small business marketing, marketing tips, marketing ideas, marketing strategy Article Body: Small business marketing is not like taking a family vacation. Did anybody take a family vacation this summer? Do you have children of your own, or do you remember what it was like when you were a kid taking a trip somewhere? I can still remember the family vacations as a youngster growing up. Our famous treks across America in the family station wagon or the rented RV, when the station wagon became impractical. Now with my own family we've taken some similar but generally smaller scale trips. It seems like one of the most asked questions from a child - "Are we there yet?" Or the other favorite is, "How much longer?" Even families that fly to their vacation destination I'm sure can relate. What does this have to do with marketing? I think sometimes (maybe many times) service business owners can become like that child in regards to their marketing. Are we there yet? How much longer? You work on a web site, or a brochure, or go to networking events and send out letters. Then you wonder when you're going to start getting results. When does the fun start? You know, the fun -- when prospects start calling and others refer and send business your way. And much like the family vacation, continual asking of are we there yet or how much longer often leads to unplanned stops or detours. You stop to work on other things because there is so much to do and it's sometimes hard to see how this marketing is going to work. Marketing shouldn't start and stop. Most people say they understand, even if their actions say differently, that marketing is an ongoing activity. Marketing isn't like a vacation where you have a final
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