attributable to your tradeshow participation. Recording this data will allow you to provide qualitative and quantitative analysis of the show. For example, you can calculate the return-on-investment to demonstrate to management the effect tradeshows have on the bottom line. To measure the cost per tradeshow lead, simply divide your total show expenditure by the number of leads gathered. To measure the cost per sale, divide the total show expenditure by the number of sales. Qualitative data, such as types of prospects who visited the booth, dates and times of their visit, products/services of interest, buying intent, and results of any pre-show promotional activity often proves invaluable when planning future show participation. The key to tradeshow success is wrapped up in the lead management process. It starts with knowing at the outset what you want to achieve, then continues through establishing a strategy that is user-friendly, and finally the actual follow-up operation leads to bottom-line profitability. With a little forethought and planning the results will speak for themselves. Title: Significance of Well-made Logo Designs Word Count: 365 Summary: Logos had been vitally used as an effective means of making any business recognizable in the market. It is through this medium that they are able to mark a remarkable identity for their targeted audience. Corporate identity logos had significantly imparted a good role in the market that aided business starterÆs to come up with logos of their own. Keywords: logo design Article Body: Prior to start designing your print materials, websites or choosing for the appropriate colors and designs you need a logo. Logos are considered to be a significant element in developing your materials for it features your companies name and are designed with an inflated color and few graphic touches. Additionally they are important designs because it is the basis for all your packaging materials including û stationery, promotional materials, signage and packaging. In making your company recognized in the market you can gratify to have a chance in making notable impressions. Your targeted potential customers can immediately form an impression may it be positive or negative about your business within seconds. Corporate identity logos are extremely an influential for it is the first thing that customers are able to see immediately. Once your customers became familiar of the logo or the identity that your company has for sure they

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