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drive sales. But how can you tell? Actually, ... Keywords: marketing,affiliate,adverts,tracking Article Body: Do you know why people buy from you? What part of your offer put them over the edge? Let's face it, you worked for a long time on your sales copy. You created bonuses, designed a guarantee, sweated over the benefits and how to communicate them. But which of those factors really connect with the buyers? What actually motivated the purchase? If you knew, you could pump up the benefits and the parts of your offer that really drive sales. But how can you tell? Actually, it's very easy. You just ask. I do it every day and it takes me virtually no time or effort to get unbelievable information. How? I add a simple email to my autoresponder series immediately after a customer purchases. Here's what mine says: Sample Email Request ==================== Hi {firstname}, It's Jeff here, from CBmall. I'm doing a bit of market research. Can you tell me how you found out about CBmall? Was it a Newsletter? Ad? Search engine? Do you remember who referred you? Or perhaps you were reading the 10 Powerful Ways CBmall Makes You Money? And what specifically made you decide to make the investment? What was the benefit that put you over the edge and turned you into a buyer? This is important, because soon you will be sending traffic to the mall and this may help the CBmall sales information get better. Which will help you make more money! Please just reply to this email with the answers. Thanks so much for your help, Jeff Mulligan CBmall.com ==================== Every day these emails go out and every day I get valuable information. To me, finding out why people buy is more important than why they don't. (although I try to find that out, too) That's because there are so many reasons a person may not buy, many of which are beyond my control. But knowing what turns on buyers is a huge benefit to me as I fine tune the copy. For example, here are some of the comments I get: **** The Results Provide Great Customer Insight **** "I read all the info and I liked the fact that I did not have to create a web site and a bunch of other stuff. I am new to internet marketing as well as being technically illiterate but I figure I can follow instructions for the most part and you offer the support I will need." "Personalized autoresponder and newsletter." "Reason: The eBook, 10 Powerful Ways CBmall Makes You Money, made good marketing sense... Also the products on ClickBank - CBmall are terrific

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