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and good sellers...." "I found your ad at clickbank.com" "I first heard of CBmall from your newsletter which I subscribed to in December but was not convinced. My next step was to get the 10 Powerful Ways CBmall makes you money. This made things much clearer. The number of products available is impressive. The targeted traffic that is shared amongst owners is a useful bonus. The guarantee means no risk, which is essential as I am on a small pension." **** What You Can Learn **** OK let's look at this small sample to see what I can learn from it. * My ad on the ClickBank web site is working - keep it going. * I have a lot of beginners who don't have a web site of their own. I should continue to highlight this feature. * People like the fact that there is a built-in autoresponder that puts their affiliate links on all the messages that go out. It means they get multiple chances to sell. Perhaps I should promote this more. * My eBook and eCourse, 10 Powerful Ways CBmall Makes You Money, is working. * Look at the last message. This is evidence of how important follow-up is. This person waited 3 months before she felt comfortable ordering. * My guarantee is very important. While I can only show you a small sample here, there are many more that echo these thoughts. Put them together in your head and you can see clear trends about what features come up most frequently. For me, ease of use, the ClickBank affiliation and the personalized autoresponders are the most common reasons people buy. I have adjusted the sales copy to highlight these features. What will you find out? Note for ClickBank affiliates: If you use ClickBank, you know that you get the email address of your customers. You can use that to send a quick email requesting this information. A word about timing: I have found that this works really well if you send the email out immediately after the purchase. Mine goes out at the same time the thank you email goes out. This way, the reasons are still fresh in the customer's mind, and they are in a very cooperative mood - often quite excited from their purchase and anxious to do anything to help. How to reply: I set up a simple macro so that I can just hit reply, activate the macro, and hit send. It just takes a few seconds. Mine just says: "Thank you for helping out with your input. I really appreciate it. I look forward to helping you make extra money with your new CBmall." That's all you need, but you should be sure to acknowledge their answers with a reply.

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