Talismah Hair Color, Body Shape, Family Members, Father, Mother, Brother, Sister, Marriage and Affairs

she had on the refrigerator: Keywords: marketing strategy marketing marketing implementation marketing success marketing your business business marketing marketing resources marketing consulting marketing education stategic marketing Article Body: "Saltwater taffy, for example, does not taste good. Seagulls are not pleasant birds. Most people look better in clothes û a lot of clothes. But it works. The beach is the ultimate triumph in setting." ûfrom the article, Sea and Be Seen What does this have to do with marketing professional services? A lot. Just like saltwater taffy, seagulls, and under clothed people, any one thing done in isolation to market your professional services wonÆt work. When you take the sum of its parts, marketing works. LetÆs take an easy example: networking. Done in a vacuum, networking is just a "part." Without ways to sustain a new contactÆs attention, build their trust, or keep in touch û the other "parts" of your whole û you spend far more time and energy drumming up business than if you had other aspects of your marketing "machine" doing a lot of the work for you. LetÆs get specific. The biggest mistake I see is when people go out, network (or make cold calls, or send direct mail pieces), is that they simultaneously scare prospects off with an anemic poorly-messaged website, no value- adding resources to build your prospectÆs confidence, and new contacts that vanish into thin air because thereÆs no systematic way to stay in front of them thatÆs affordable and effective. The same "in isolation" principle applies to other marketing "parts." * If you invest in telemarketing, but send new leads to a lousy website (even if you donÆt send them there, theyÆll look you up), youÆre shooting yourself in the foot. * If youÆre a master at churning out brilliant weekly e-newsletters, but havenÆt "packaged" your services into a range of ways potential clients can buy from you, youÆre missing the point of using an e-zine as a smart promotional tool. * If you go to all of the time and effort to get booked as a speaker, then run around preparing for and delivering your talks, youÆll get nothing but a nice ego boost and applause unless you target the right audiences and hit them with "What in it for Me?" messages. All of that time, money and energy wastedàbut not if you pay attention to the sum of your parts! To avoid wasting your resources and to make the most of your individual marketing efforts, make sure you have all of these parts working together:

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