Sydnee Lemoure Hair Color, Body Shape, Family Members, Father, Mother, Brother, Sister, Marriage and Affairs

Title: The 4 Step-Program For Using Direct Mail To Recruit Word Count: 1051 Summary: So youÆre are looking to recruit for new mortgage brokers. When you think about doing that you probably hope that you can create enough interest in your company that you have enough hiring prospects to choose from and still be able to get the cream of the crop. There are many options out there for recruiting. But when looking for good mortgage brokers, it is best to look at what will get you the best Return On Investment. Just like in attracting clients to your business and c... Keywords: Article Body: So youÆre are looking to recruit for new mortgage brokers. When you think about doing that you probably hope that you can create enough interest in your company that you have enough hiring prospects to choose from and still be able to get the cream of the crop. There are many options out there for recruiting. But when looking for good mortgage brokers, it is best to look at what will get you the best Return On Investment. Just like in attracting clients to your business and calculating the ROI by tracking what each of those leads spent, take a look through the same window in applying Direct Mail to recruiting brokers. Direct Mail is one of the best ways to recruit. Why? 1. You can get a targeted list. Because when using direct mail you can easily acquire a very targeted list of mortgage brokers. You can get a list of mortgage brokers with home addresses. You can get a list of brokers with a certain income. You can get a list of brokers in a certain area, a certain age range. This makes it easy to only attract the brokers who will fit into your business model. Pay your list close attention. It could take you from the ôpedestrianö approach and shoot you over into the fast lane. Targeted lists are not the only benefit is using Direct Mail to target new recruits. Now letÆs look at the other two points and see how they all tie together. 2. You can make the main ôbuttonö your headline. A ôbuttonö is word, phrase, picture, etc. that elicits an emotional response. Your direct mail piece should show that the opportunities they will have at your company are better than the opportunities they will have at their present company - right off the bat. You want an emotional response because you want them calling you. In designing many direct mail postcards for the mortgage business, I have found that there are three key buttons that brokers respond to when being recruited. You can use any of

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