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selling environment. Plus, if you are rolling-out a new product and you donÆt want to redo your main display you can feature the product on a rental display. Cost-Effectiveness If you are promoting a small business or start-up, then renting may be the best option for you since you may only attend a few shows a year. If you were to buy, the investment you would make would largely eat into whatever profits you earn for the year from the few shows that you do attend. Until you attend trade shows on a more regular basis, renting a trade show booth may be the most cost-effective way to go. Considering all of these great benefits, it is easy to see why one would want to rent a trade show display, rather than purchasing one themselves. Whether you are an individual, small business, or a large company, renting a trade show display can offer you advantages that you would not otherwise have with your own display. Title: The Benefits of Using a Lead Service Word Count: 585 Summary: A lead service and traditional marketing strategies in conjunction with each other can provide a balanced marketing effort. Marketing helps develop a brand, while a lead service will help close sales by providing leads that are already seeking the service offered. Keywords: insurance leads,mortgage leads,life insurance leads,health insurance leads Article Body: Marketing is about two things: name recognition and closing sales. Marketing is about more than a sales presentation. ItÆs about grabbing the public attention and holding it. A lead service delivers an interested public. Developing a brand requires marketing, closing sales requires marketing and a lead service. Businesses that want to close sales should say yes to a lead service. A lead service generates success. Marketing executives may disagree on the best form of marketing, but lead executives will tell you to spread the wealth. Traditional marketing such as the telephone book, newspaper advertisements and flyers are not replaced by a lead service, but complemented by it. If this still doesnÆt answer why a business should say yes, then a business needs to understand that a lead service delivers respondents that already want the service. Leads come in a variety of packages from multiples to exclusive, but what a lead service offers a business is a customer that is already primed to buy. A traditional advertisement costs a significant investment targeted at a specific demographic that may return absolutely nothing. A lead service
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