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functional scope of your solution. Nowadays, non English-speaking users of the global network comprise a steadily growing fraction possessing great consumer potential for companies that prioritize global outreach and diversify their online presence. However, software localization or translation of web sites is often overlooked and not taken seriously by companies that focus on the functional part of the product only. This is an approach that deprives the company from a significant number of potential clients, which would otherwise have become interested in details and, possibly, purchased the product. The best option for improving this situation is to resort to the services of professional localization agencies. They have the experience necessary for proper interpretation of the most intricate details and aspects of your product with special focus on the peculiarities of IT-related texts and terms in a specific language. Tight cooperation with your translation agency in the beginning of the localization process and provision of detailed information about your product will ensure that the interface of your solution will be crystal-clear for consumers and will leave no room for ambiguous interpretation. While choosing an agency for your localization project, make sure the company is not a translation bureau of a general profile, but a company specializing in software localization and technical translations. This will ensure that there will be a bare minimum of time spent on consulting procedures, which will save your time and, therefore money. Needless to say that the number of translation inadequacies will be manifold lower if the project is handled by a company that positions itself primarily as a software localization service provider. Living in today's world is impossible without being able to communicate your ideas to people from all over the world. International business is no exception û the more adequate and fast your response to your customers' needs is, the more your company will prosper. Multiculturalism, attention to linguistic details and respect for your customer's desire to use their native language in your product are vital for a success on the global market. Teach your products speak the same language your customers speak, and they will talk business with you! Title: The Care And Feeding Of Referrals Word Count: 404 Summary: When someone joins a program under you, whatÆs the first thing you should do? I can tell you that the wrong answer is

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