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* Positioning that sets you apart from others offering a similar service. From your target audiencesÆ perspective, what makes you different? Why should they choose you? * Packaging in the form of a value-packed website that you can send new contacts to, demonstrating your value (again, through their eyes) and building their confidence in you as a good solution to their problem. * Promotion: An easy way to keep-in-touch with contacts and prospects, even if youÆre using other high-touch tactics, such as follow- up calls and meetings. The point is that not every new contact is a ready-buyer when you first meet. You need to stay on their radar, at least monthly, so that when theyÆre ready to buy, youÆre there. A monthly e-newsletter or e- zine is the perfect vehicle. * Persuasion: YouÆve got to turn contacts into prospects, prospects into clients, clients into referrers, and so on. Simply setting up sales calls and writing proposals wonÆt do it, though. As any successful sales person knows, there are many moving "parts" to master. YouÆve got to know who the decision makers are, what theyÆre willing to spend, how buying decisions get made, how to stay in control of the selling conversation, and how to ask for referrals, to name a few. * Performance is the one "part" most of us in professional services rely on most û itÆs how we get referrals and maintain (or tarnish) our reputation in the marketplace. ItÆs the marketing part that keeps me on my toes the most, above any other marketing challenge I take on, including writing this e-newsletter, upgrading my website, closing a sale, or giving a public talk. Why? Because itÆs all about managing and exceeding client expectations, two very tricky "parts" to master. If this doesnÆt ring a bell with you, then take this quick quiz to find out what it really takes to master Performance: http://www.turningpointemarketing.com/Is_This_For_You.html In isolation, IÆm definitely not a fan of saltwater taffy, seagulls or bathing suits. But in the right setting and working all together, theyÆre part of the most effective vacation I can think of. The sum of its parts works. So too can your marketing. Title: Surveys Online - Market Research Companies Word Count: 461 Summary: This is a review article for market research companies. Keywords: Paid Surveys, Surveys, cash surveys, how to make money surveys, online surveys, money making surveys, surveys making money, surveys online, Cash Paid Surveys Article Body: If you look around on the
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