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feel when you see your name blazened across a newspaper advertisement or across a web page? Yeah, most of us puff up a little bit...you know, the ego thing. Your customers will be happy to let you use their name and comments as part of your advertising campaign and will be only too happy to show it off to friends and family. Don't forget that when you are gathering permission that the city, state, and occupation of the customer adds interest. Hey, businesses like to find themselves in print just as much as an individual...a bit of free advertisement, right? If you sell to a business don't be afraid to include their testimonial in your advertisements along with the type of industry and location or anything else that might be of interest to your readers. Testimonials Should Stand Out Once you've gone through all of the effort to gather up interesting testimonials, you might as well make them shine. Yeah, highlight, use bold text or italics, quotation marks ...whatever it takes to make them outstanding. Web pages are great for highlighting testimonials. It's easy put them in attention getting colored boxes, or accent with clip art. You might want to even spread them out in groups to add interest to your page. Think about this...testimonials are like pure gold for marketers. Yeah, the time you spend digging them up definitely pays off. Marketing research has shown that testimonials can increase sales by as much as 250%! Yep...testimonials really are worth their weight in gold! Title: Testimonials: A MarketerÆs Best Friend Word Count: 475 Summary: Testimonials are a great way to build consumer confidence in your product. Hearing from other people who have purchased the product and are satisfied with the results goes a long way toward making sales. Testimonials can range from short blurbs (a sentence or two, or a paragraph) to letter-length endorsements. The blurbs are great for interspersing with the text of your autoresponder messages; longer testimonials are excellent for posting on your web site. How do you get t... Keywords: testimonial,marketing Article Body: Testimonials are a great way to build consumer confidence in your product. Hearing from other people who have purchased the product and are satisfied with the results goes a long way toward making sales. Testimonials can range from short blurbs (a sentence or two, or a paragraph) to letter-length endorsements. The blurbs are great for interspersing with the text of your autoresponder messages;
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