Jacob Ulfeldt (born ) Feet Size, Family, Eye Color, fees per movie, Wiki, body stats, Real Name, Profession

interest of a customer, you have no customers. Not a plan if you are trying to make a living through the internet. Did Mavis know how important the headlines where? She did plenty of research before she set up her website. She read everything that she could get her hands on. Covering all the topics from web hosting to marketing, sales copy to advertising. But nothing on the importance of headline wording. Everything she read she put into practice. Considering she knew very little before she started, she did an amazing job. Thinking that she had covered it all and with everything in place, she launched her site and generated lots of targeted traffic to it. She only made 2 sales in 4 months. Not looking good for Mavis is it. She rang me up one day and asked me what was she doing wrong. She told me that she was at her wits end and didn't know what to do. She said that the website was getting lots of visitors, but they weren't staying there long enough to become customers. I went straight to view her website and as soon as the page loaded I could clearly see what the problem was. You guessed it, the headline. The powerful and hypnotic wording was just not there in her headline. That one, singular oversight was costing her dearly. The website was beautifully designed and easy to navigate. The sales copy was very professional, she used all the right calls to action and offered an excellent refund policy. But the fact is, no-one ever saw any of this because they never got past the headline. I told her to come around to see me and I would show her how she could turn things around. Mavis and I sat at the computer and I showed her the good, the bad and the ugly of headlines on websites. Within a few minutes, she could see where she was going wrong. She just hadn't been using the right words to get the effect that is needed. You have to GRAB the attention of browsing customers, by using powerful, emotional and hypnotic words. So I made us another cup of coffee before we sat down and I showed Mavis how simple it is to make sizzling headlines. You need to start by creating a 'benefit statement'. This is what will make your reader want to know about what you are selling. Then you sandwich the benefit statement with action words and phrases. These are the true ingredients of attention-grabbing headline writing. Okay, so what is a benefit statement? This is simply the end 'result' of what your customer will experience when purchasing or using your product. In mavis's case

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