Igor Sodre Hair Color, Body Shape, Family Members, Father, Mother, Brother, Sister, Marriage and Affairs

these when you are using direct mail for recruiting. Using them in the headline will evoke the best response. The three main points that are going to get a brokerÆs attention are: a) Earn larger commissions, b) A better selection of products to offer, c) ôBrand Recognitionö û you have a great company identity to back them up. Making the headline tie in with your list is key. Maybe you pick a list with their annual income a little low so that you can target this demographic by saying something like ôNot Taking Enough Home? We can give you higher commissionsö. If your business model is having more products to sell and consequently a higher closing percentage for that mortgage broker, then get that message across in your headline. Remember, you only have a few seconds to communicate your message in a direct mail piece, so push your particular button in the headline. LetÆs say that your business model is such that you only offer a small portfolio of products because that is your niche and you donÆt plan to expand your product line. You may want to push higher commission structure. In essence, pick which one of the big 3 fit your company best and run with it. As a mortgage company, you give your brokers opportunities and pay them û in its simplistic form. Direct Mail is one of the best forms of advertisement when recruiting because you push whichever opportunity button that directly communicates your business. Make that ôbuttonö your headline. Elicit that emotion, get the call. The other opportunities or benefits you can put as secondary communication û for example in a bulleted form on the back of the postcard. But your headline needs to pop and pull with the main button that you want to get across. 3. Use a postcard. The difference in sending a nice professional letter rather than a postcard is this one thing: Are they going to open it? How many ôjunk mailö pieces do you get in the mail and donÆt even open? Plenty. Get their attention in the few seconds that you have and get your point across. Postcards are short, sweet and to-the-point. You may never have that opportunity with a letter. Then when they respond, follow up with a letter telling more about your company. But make sure that the letter has your same colors and/or logo on it so they recognize it as the same company who sent them the postcard. If you have a full color dynamic postcard that says ôWish you were reaching your full potential as a mortgage broker?ö Or ôAre youÆre commissions not what they

Comments

Post a Comment

Popular posts from this blog

Graziella De Biasi Hair Color, Body Shape, Family Members, Father, Mother, Brother, Sister, Marriage and Affairs

than Starbucks'. So contradictory was this claim to the two companies' reputations for this demographic group that the colleagues refused to put the matter to a taste test. 5. Extensions. With a well-established brand, you can spread the respect you've earned to a related new product, service or location and more easily win acceptance of the newcomer. For instance, when a winery with a good reputation starts up regional winery tours, then adds foreign ones, each business introduction benefits from the positive perceptions already in place. 6. Greater company equity. Making your company into a brand usually means that you can get more money for the company when you decide to sell it. A Coca-Cola executive once said that if all the company's facilities and inventory vanished all around the world, he could walk into any bank and take out a loan based only on the right to the Coca-Cola name and formula. 7. Lower marketing expenses. Although you must invest money to create a...
Read more

Gleice Kapobianco Hair Color, Body Shape, Family Members, Father, Mother, Brother, Sister, Marriage and Affairs

to which customers will subject the product, it should be remembered that customers will use the product for uses which the inventor intended as well as uses which the inventor did not intend, nor even foresee such use. For example, a screw driver might be used as a chisel which is struck by a hammer. Care must be taken to make the product robust enough to withstand foreseeable unintended uses and to warn the customer of foreseeable hazardous uses such as by applying a warning sticker to the product and a warning on the packaging and on the instructional materials. Questions in this regard should be directed towards a lawyer specializing in the legal field of Products Liability, such as in most larger city yellow pages phonebook. Finally, regarding factor 4, that the product is not properly packaged, advertised, and promoted to appeal to the customer, it should be remembered that the packaging of the product is part of the overall first impression the potential customer has of your ...
Read more

Toby Hillcrest Hair Color, Body Shape, Family Members, Father, Mother, Brother, Sister, Marriage and Affairs

Consistently put out your communication in the same way you did with your initial mailings, but with a more personalized message. That is Database Marketing. That is how you get people to buy from you after they have reached by following up with them enough. Put in your calendar to make three different follow up phone calls; if you get voice mail then leave a message that really communicates to them. Send a variable data postcard, send an email, but stay in touch. You will be glad you did û in fact youÆll be smiling all the way to the bank. Title: Staying Afloat in a World Gone Adrift Word Count: 1247 Summary: Stating that we are living in a "world gone mad" may sound a bit drastic, but no one can deny we're hurtling towards an ugly place at a speed we can't control. The economy is going downhill, jobs are being shipped off overseas and even real estate is declining in value. How can we protect our future when our present is so dire? The outlook doesn't have t...
Read more