Gleice Kapobianco Hair Color, Body Shape, Family Members, Father, Mother, Brother, Sister, Marriage and Affairs

and mark down what the product was and what you earned off of it. Example: Product A earned 1% Product B earned $900 Product C earned ?% Product D earned 1500.00 You will be able to ôseeö exactly what product you are selling the most of and what product you are making the most money on. Then you can start marketing to your bread and butter first. Once you have consistently marketed that product for a while, then you can supplement your marketing strategy and market the other product, the one paying the biggest commission û while keeping the campaign continuing on your bread and butter. Marketing smart means marketing first what you sell the most of, the fastest. That is an important datum û it sums it all up. Now that you know which product to start with, you have to know who is going to buy it, which comes to our next step. 2) Research to find who the audience is that you are going to sell to. Not all audiences are the same. Take for example the Will and Grace Show. Not everyone would want to watch that. Just like there is a totally different target audience for The Lawrence Welk Show. (If you never heard of these, then more than likely you arenÆt their audience.) Case in point: you have to determine who your audience is, which is called a ômarketö. A ômarketö is a type of audience, a type of user. So, figure out everything you can about that particular market that buys your bread-and-butter product. And you already have access to all their data û age ranges, credit scores, credit rating, income, etc. Tip: do another spread sheet. Once you have the demographics of the people that buy your ôeasiest-to-sellö product, then get a list of that particular type of audience. You can go to a list company that you feel good about and have gotten recommendations for, and buy a list of people within that criteria. The reason you want to do such a thorough job of finding out who you are selling to is that 40% of your marketing campaignÆs success (success meaning whether or not you get a good response) is dependent on your list. Besides, it is your list and the postage that are going to be the most expensive parts of your direct mail campaign. I cannot stress enough the importance of a good list û it makes all the difference between marketing smart andàwell, if you are not targeting your public, you arenÆt really marketing at all. After you research out who your target market is, 3) Figure out what to say to them. The thing about people in a certain profession or a certain

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