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is you don't have to offer or share any ad space on your Web site. The reason is because we create for each member a fully optimized Presell page which is hosted by us and accessible across our entire network by utilizing an in-house linking system. Therefore, members automatically share traffic and sales opportunities with one another in a completely effortless manner - and without exchanging ads. It is a very effective and popular coop advertising program. Some Last Words About Marketing Innovation Don't wait for innovative marketing opportunities to arise - create them. To do that you must leave behind specialized thinking when it comes to marketing, which traps you in a rut mode. You must determine you are ready for marketing innovation and focus on how you can reach your target audience more productively. You should expect and be prepared for obstacles to arise within the marketplace as well as within yourself. Remember, the greatest and most memorable marketing accomplishments were due to someone taking a big risk. With proper research and various testing of different ideas, you can eliminate most and sometimes even all of the risk and prosper substantially. About The Author Conrad Bailey is co-founder and vice president of www.IndustrialLeaders.com, and author of the popular Co-Op Industrial Advertising Blog at: http://www.IndustrialLeaders.com/blog/ Title: The Dangers Of Hiring A Search Marketing Firm Word Count: 653 Summary: If you hire a search agency to manage a pay-per-click campaign (Google AdWords, Yahoo Paid Search, etc.), you may have a serious problem. Here are two things to watch out for: 1. Your search agency may also be representing your competitors, and artificially inflating click through rates (and increasing its own profit) at your expense. 2. Your account may be managed by a young, inexperienced person using a very formulaic approach. The first situation results from what... Keywords: Article Body: If you hire a search agency to manage a pay-per-click campaign (Google AdWords, Yahoo Paid Search, etc.), you may have a serious problem. Here are two things to watch out for: 1. Your search agency may also be representing your competitors, and artificially inflating click through rates (and increasing its own profit) at your expense. 2. Your account may be managed by a young, inexperienced person using a very formulaic approach. The first situation results from what we (Work Media) consider unethical behavior, which is representing multiple

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