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were cracked up to be?ö That is going to jump out at them. ThatÆs exactly what you want. Now youÆve got their attention and they will be more likely to call and see what you have to tell them. Also, you want to get your message across with two or three postcards û each slightly different than the first, but with the same look, feel and colors. All you want to say is what opportunity you are offering û donÆt put all the details on the card, just make them want it and make them call. A letter or package sent out afterwards that explains your whole business, what you can offer them, what products you offer, what your commission scale is (a lot of times your commission scale is too much to put in the postcard) is a great follow up. In the postcard, just tell them that more than likely what youÆre offering is better than what they are getting now. 4. Finally, tell them to give you a call. Your headline and graphic are the most important parts. Get their attention first as the main focus û then they will turn the postcard over to read what else you want to tell them. But donÆt forget to command them to call you. You can be extremely effective in recruiting with direct mail postcards because with direct mail you are directing your message to a well-defined target that is more likely to respond than if you just shot off an arrow with your eyes closed. Good luck and happy hunting! Title: The 5% That Determine Your Company's Success Word Count: 1087 Summary: The comforting secret is that you don't need to be different in everything in order to succeed, only in certain things. Keywords: strategy,management,differentiation,competitiveness Article Body: I have encouraging news for you: many of your competitors are afraid of strategy. You might call it strategophobia. Strategy has two terrifying characteristics. First, strategy is a choice. "We are going to go for target customers X, and not the rest," or "The major benefit we will offer consumers is Z and not all sorts of other things." It seems that when you choose, you have to give something up. There are executives who are not willing to give up on a target group of customers, as if they "have them" or stand a realistic chance of getting them all. This is one of the sweetest but most dangerous illusions managers have. They aren't willing to define a particular benefit as the major benefit they have to offer their consumers, out of fear that the consumer might be tempted to try a different benefit elsewhere. Strategizing