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Products. ItÆs up to you really. I would take the extra step. Title: The 3 Steps To Marketing Like The Big Dogs From Home As An Independent Loan Officer Word Count: 1758 Summary: YouÆre an independent loan officer that works from home, but you still want to sell like youÆre backed up by the Big Dogs. That is not so hard when you know how to market. Sure, if you could market with XYZÆs big-time budget, then you could get more leads and close more loans. But, what if you donÆt have that kind of marketing budget? There is still a way to get those leads; you just have to get smart about it - like the Big Dogs. It all comes down to RESEARCH. The hardest... Keywords: Article Body: YouÆre an independent loan officer that works from home, but you still want to sell like youÆre backed up by the Big Dogs. That is not so hard when you know how to market. Sure, if you could market with XYZÆs big-time budget, then you could get more leads and close more loans. But, what if you donÆt have that kind of marketing budget? There is still a way to get those leads; you just have to get smart about it - like the Big Dogs. It all comes down to RESEARCH. The hardest part is figuring out what to sell to whom. A one-man band with 30 different products to sell needs to know HOW to promote, WHAT to promote and WHO to promote to. 1) Research which product you need to market. When you start researching, you cannot go off of assumptions because you know what they say about a-s-s-u-m-e (makes an ass out of æuÆ and æmeÆ). What you have to do is go through your client list and tabulate what product you sell the most of. First calculate what product you sell the most of and then calculate what product you make the most money on. Those are the two products that you start with. However, if what you sell the most of is what you make the most amount of money on, then that is pretty fantastic û but not likely. YouÆll probably find two products. Usually, you really have to do a sincere survey. You are looking to market the product that makes you the most income the quickest FIRST. ôThinkingö it is a particular product rather than ôdoingö an empirical study is not marketing smart - because you may be wrong - believe it or not. When you are working from home, you need to be twice as smart when it comes to your marketing. How you do it? Make a spreadsheet and go through all of your past closes over the last few years. List them out: Product A, B, C, D û get every close you made over the past few years
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