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upbeat news and current events programs to more than 170 nations daily on the Internet, as video on demand (V.O.D.) on cable and satellite-TV as well as over mobile phones and other handheld devices. Most of what the managers and other staff in this news company do is exactly what their colleagues in any other news company in the world do. But Naked News does one thing a little differently, and that's the reason some viewers prefer it (despite the premium price). Tagged "the channel with nothing to hide," Naked News' attractive anchor persons (well, mainly young women) cover politics, business, sports, entertainment and the weather - while totally naked. You may prefer a less controversial approach. That's fine. As long as you get the principle right. Title: The 7 Most Common Marketing Mistakes Word Count: 764 Summary: The seven most common marketing mistakes explores the most frequent errors marketers make when developing and executing marketing campaigns. Once you know about these common mistakes, you can avoid them and ensure marketing success. Keywords: marketing Article Body: When marketing your product or service, you need to have a firm understanding of your audience, the message you want to deliver, the offer youÆre willing to make, and the optimal timing for your marketing campaign. Too often novice marketers, even marketing veterans, make costly mistakes that result in poor performance of their marketing campaign. Common marketing mistakes can be avoided with adequate planning, attention to detail, and ongoing measurement and evaluation. If youÆre considering a traditional marketing campaign, an Internet marketing campaign, or something thatÆs never been tried before, be sure to avoid these common marketing mistakes. 1. Timing. You may have a great list, a fantastic offer, and even a well designed marketing piece, but if your timing is off, so too will be your results. As an experienced marketer, I have seen some very expensive marketing campaigns that were very compelling but failed to produce results. This is because the campaign reached consumers at a time in which they had no interest in buying the product. For example, trying to sell snow shovels in July would not be considered good timing. 2. Failure to Test Your Headline. As the first thing your prospect usually reads, the headline is essential for luring your prospective buyer into the message, your offer, and the action you want them to take. Regardless of the medium, you should
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