Cinthia Pill Hair Color, Body Shape, Family Members, Father, Mother, Brother, Sister, Marriage and Affairs

product. G - Gift Vouchers Gift vouchers can be a good way of influencing users to your site to buy a product/service. Not only can this be a good way of adding conversions, it can increase your customer loyalty as well. H - High earners vs Low returners Differentiating what products/services offer the highest return on investment is often one of the best ways of increasing your bottom line, and as a result your return on investment (ROI). This may sound like common sense, however many companies overlook this, and continue offering products or services that never make any positive ROI. The same applies to search engine marketing as a whole. For example, If you have a pay-per-click campaign, and are using very generic terms, you may find by tweaking the terms, and making these more specific, you decrease the amount you are spending on your PPC campaign, and increase your ROI as a result. I - Informative Having a site that is informative, interesting and unique is one of the best ways of keeping visitors coming back to your site, whether they be human or robots. Visitor loyalty is invaluable. This can be achieved via a number of ways whether it be a niche product, well written technical articles, your companies own PR or even just something that is just unique, funny or controversial. J - Just keep it simple Over complicating the conversion process is often the biggest barrier to obtaining a successful sale. Many companies place barriers in the way, giving customers more reasons to pull out of a sale before completion, whether it is up-selling, over zealous data capture, or an inaccessible website. A recent clientÆs buying process involved 10 clicks from site entry to sale completion. By reducing the number of clicks required to complete the sale from 10 to 6, sales increased by 400%. This involved streamlining the buying process, ensuring that the customer completed in as little time as possible. In the modern era, time is money. Therefore time can be expensive so keep the time required to make a purchase to a minimum. K - Keywords Research thoroughly the keywords that your website can realistically be ranked for. If you have a new website in a highly competitive market then ranking naturally for the major terms will be close to impossible, so consider less competitive and more targeted terms. Higher levels of visitors do not necessarily mean an increase in sales. A more focused set of keywords may mean lower traffic but the quality of the traffic can lead to

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