more powerful techniques. Here are two of them. Keywords: subliminal persuasion, persuasion, subliminal Article Body: Subliminal persuasion? It is simply influencing people at a level below their conscious recognition. Many people don't even realize they are being influenced by a smile, making even that a subliminal technique. Here are two more subtle methods. Subliminal Persuasion Using Inflection It is easy to assume that a sentence like "I can't promise you that price." has only one meaning. In reality, though, inflection provides much of the actual meaning. Look at the each of the sentences below, each with a different word emphasized, and followed by the implied meaning. I can't promise you that price. (But maybe someone can.) I CAN'T promise you that price. (There's no way.) I can't PROMISE you that price. (But maybe you'll get it.) I can't promise YOU that price. (But I can promise someone else.) I can't promise you THAT price. (But maybe a good price.) I can't promise you that PRICE. (But I can promise something.) The meaning of our statements is determined by which words we emphasize, and it is a subtle process. If you can't promise him that price, you can tell him "I can't promise you that PRICE," and he may still feel good about the situation, especially if you immediately follow with what you can promise him. You probably know what you want to say. Understanding the subtle and often subliminal power of inflection will mean you actually say it. Subliminal Persuasion Using Their Own Words Restate what a person has said they want, and then show them how you can give them that. We all need to have some internal consistency, so we don't like to act against what we say. This is why, as long as you have what they need, this technique works well. For an example, we'll suppose you are selling a prospect a vacation. After listening to what they want, you find something that fits their needs, and then say, "If I remember right, you said you wanted a warm beach, under $2,000 for the week, and with nearby nightlife. I think we're in luck. Both of the packages we just looked at fit your criteria, so do you like Cancun or the Bahamas better?" It is tough for someone to say they are not interested when you just found exactly what they said they wanted, and reminded them of their words. They probably won't even notice that you are using their exact words. They'll just feel uncomfortable contradicting what they said, and find it easier to agree. That's
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are saying and doing. Take the information that you gathered and send out tiny little mailings. These particular mailings are for different segments of the people that have already reached for your product or service; the message is based on what they have told you. WouldnÆt it be great if it was really easy to send out a full-color glossy postcard that was specific to that one customer, all from your own computer? Where are you going to get beautiful postcards that have variable data and can get your small mailing out? Usually you have to send out the same piece and order a large quantity û companies have minimums. The reason why they have minimums is because that is the way it is cost effective to sell to you. At this juncture, though, you want to get your mailing out more inexpensively and still get results. ôVariable Dataö is data that is printed on a postcard that is variable û it changes from postcard to postcard and can be taken from any database. What if you could put t...
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