the information. Feel free to visit some of my sites Paid Surveys and Surveys Online Title: Swarm Your Market Word Count: 428 Summary: One thing is for sure, termites will be around forever. Here in the south especially they are quite heinous. I just spent an hour killing a family as they came out of the ground and began raining down on my house. How do I spell satisfaction in this example? B-U-G-S-P-R-A-Y! So what can termites teach us about business? Proliferation. Keywords: marketing,promotion,branding Article Body: One thing is for sure, termites will be around forever. Here in the south especially they are quite heinous. I just spent an hour killing a family as they came out of the ground and began raining down on my house. How do I spell satisfaction in this example? B-U-G-S-P-R-A-Y! So what can termites teach us about business? Proliferation. The dictionary defines Proliferation as "To increase or spread at a rapid rate". Termites will be around forever because they have mastered proliferation. Have you mastered it in your marketing? In your marketing and promotion it is important to get as much bang for the buck as possible - to reach masses of people. The problem is that to reach the masses is often a costly and ineffective process of advertising and marketing. So how can you reach a lot of people effectively without spending a lot of money? Here are a few ways: - Affiliation. Through an affiliation with a business that shares your target market, you can use a process of cross promotion. For example the natural relationship between realtors and mortgage bankers. - The volunteer sales force. This is a process of utilizing the relationships you have with current clients and others to help you promote through the distribution of materials or the process of active referrals. To create a volunteer sales force you have to provide them with something to carry with them such as a brochure or some of your business cards. Note: this only works if people like you. Try to be the kind of person that people like and you will have great success with this one! - Network a lot. Through the networking process, continuously remind the people you meet what is a good lead for you. They must fully understand what it is that you do. Make sure that they also fully understand how it can benefit them to refer you. Note:
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than Starbucks'. So contradictory was this claim to the two companies' reputations for this demographic group that the colleagues refused to put the matter to a taste test. 5. Extensions. With a well-established brand, you can spread the respect you've earned to a related new product, service or location and more easily win acceptance of the newcomer. For instance, when a winery with a good reputation starts up regional winery tours, then adds foreign ones, each business introduction benefits from the positive perceptions already in place. 6. Greater company equity. Making your company into a brand usually means that you can get more money for the company when you decide to sell it. A Coca-Cola executive once said that if all the company's facilities and inventory vanished all around the world, he could walk into any bank and take out a loan based only on the right to the Coca-Cola name and formula. 7. Lower marketing expenses. Although you must invest money to create a...
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