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capture systems are a great tool for real estate agents. The dirty little secretàit probably wonÆt work for you. The majority of real estate agents that get an 800 call capture system donÆt use it correctly and then when the phone doesnÆt ring, they blame the technology. The technology isnÆt the problem, the application of it is. Most service providers donÆt educate their users enough about how to get the most out of their systems. Here are just 2 of the ways you can make real estate 800 call capture technology work for you. Lead Generation Use your real estate 800 call capture number in all of your advertising- business cards- flyers- faxes- direct mail pieces- advertising. Anywhere you provide your contact information, you should provide your 800 number. Why? Each time someone calls your 800 number youÆve captured a lead. Your call capture system captures the phone number- even if the number is blocked or the caller doesnÆt leave a message. You can also capture the name and address in most cases. Real estate 800 call capture systems provide you with unique extensions that can be loaded with a recording of your choice as well as a document that your callers can request to have faxed to them. Load a recording and fax-back document about each of your listings. Then advertise on your sign rider, ôCall for free, 24/7, recorded information 800-888-8888 ext. 100.ö This gives your buyers the ability to call your toll-free number 24/7, at their convenience, for information on your listings. Remember, each time a prospect calls your 800 number for information, youÆve captured their phone number and possibly their name and address. You can also position yourself in the market as an information provider. Place a small ad in your local paper or perhaps send a post card out that offers free (no cost)- 24/7 (convenience)- recorded information (no sales person to talk to). Each time someone calls in to request the free information, youÆve captured a lead. Listing Tool Demonstrate the technology right in front of your sellerÆs eyes. Before going to the listing presentation, record the information about their home in one of your extensions and load a listing flyer or floor plan of their home. During the presentation tell Mr. and Mrs. Seller that you are able to offer them something that most other agents canÆt offer their sellers. Let them know that you are going to offer free-24/7-recorded information on their home. Have Mr. and Mrs. Seller

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