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It is a tool that will require constant improvement but the rewards and both personal and professional. So what does a pitch consist of? A pitch contains all the same information that a press release requires but you present it in a less formal way, over the telephone, directly to the editor or producers. It's important that you take the time to prepare your pitch and be able to discuss it without reading it. Research the publications, radio shows, or television spots to be sure that your particular story will fit in with their theme and then either write, email, or call for an appointment to present your story. Not only does the pitch personalize your story and make you real for the editor or producer but you will also begin to build contacts within the media. These contacts will eventually become professional friends that will smooth the road to greater and greater media opportunities. Once you have delivered your pitch, asked for a time or space slot, don't forget to thank the editor or producer both in the conversation and in writing. Be courteous and respectful at all times. Never try to talk and editor or producer into your story, as they know their market better than you do. If you get a rejection ask for a referral to a more appropriate market and keep trying. Yes, press releases definitely have their place. A consistently distributed press release will keep you in the eye of the media, which can pave the way to a more productive pitch. So in affect, using both tools is the best approach. One is definitely weaker without the other, but together they make an impact that can't be beat. Overall, it's persistence that wins in the long run and this is a quality every publicist has. However, you can learn the ability of persistence simply by practicing it. Keep at it and before long you will be a media hit! Title: To Use or Not To Use Posters Word Count: 401 Summary: For any business enterprise, posters are a great help in marketing a product or service. Aside from offering large visual image, posters are also an excellent means of information that is apt for introducing your products and services. Keywords: poster, printing, online, print Article Body: Posters have been used since the 19th century to advertise new products. Since then the use of posters as promotional materials for opera shows and any major events have been widespread. Today, aside from being great advertising materials they are also used to communicate messages or announce any upcoming

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