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are not trained presenters or salespersons but there are a few steps everyone can take to make sure their message has the best possible chance of being well... Keywords: network marketing, mlm, sales presentations, sales training, presentation skills, public speaking Article Body: As network marketers, we often have important information to impart and our role in doing so is a major one. Many, many times I have had the pleasure of having people approach me to say how hearing me speak literally changed their lives due to the powerful message and the persuasiveness of the delivery. Most people in MLM are not trained presenters or salespersons but there are a few steps everyone can take to make sure their message has the best possible chance of being well received. Here are my top tips: 1. KNOW YOUR AUDIENCE: Not every pitch will work for everyone so before you go to present the products or the business, whether itÆs to just one person or to many, do a little research to ensure youÆre presenting at the appropriate level. If your presentation is too lightweight, youÆll bore them; too in depth, youÆll confuse them. Either way, they will switch off and your vital words will fall on deaf ears. 2. WIIFM: Yes, that old chestnut, but itÆs worth repeating as itÆs so often forgotten. Bearing in mind tip no. 1, what are the challenges faced by this person or this group of people? How does your business opportunity or your product solve their problems? Focus on answering these questions rather than trotting out the mechanics of your offering. Your audience must feel youÆve prepared your presentation specially for them, even if itÆs essentially the same one youÆre giving all the time. 3. CONTINUALLY LEARN AND PRACTICE PRESENTING: One of the most important skills any network marketer can hone is that of becoming an accomplished speaker. It impacts so many other areas of your life as it massively increases your self-confidence. The more professionally you can deliver your message, the more readily it will be received, the more lives you will touch and the more money you will make in your business. Learning to present well is an investment in yourself and can give you the greatest return on the capital youÆve invested. 4. HANDLE DISSENTERS WELL: One of the major fears I hear from network marketers is that of being faced with doubting prospects or those who dispute what theyÆre being told. Unfortunately, the tendency is to dig in and fight your corner but this can turn the discussion

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