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of new customers: Every business needs a steady stream of new customers. These buyers will be gained by advertising and market promotions. This will be your most expensive marketing effort but you will gain returns in the long run. Working your current market will bring in new customers. Establish yourself as the expert and the leader in your market. In this way you will build customer loyalty and gain new customers. Added to this you should expand into new markets with new products to gather more buyers. Quantity of purchase: This is the principle that will determine not only survival but also the growth of your company. In order for your business to keep on growing, quantity of purchase must increase. This can be done in the following ways: 1. Start an affiliate program: This can be done by starting your own company website and developing a program for people to sell your product. It is just like a sales force in the offline world. The only difference is that your affiliates will be driving warm ready to buy visitors to the sales page on your website, not necessarily to your store or business. This can generate a lot of business and take care of online sales. 2. Froogle: List your business with Froogle. The shopping listing with Google. You can even put your location in this listing and draw more people to your business. You can also make local listings in the search engine and Google maps. This will increase the quantity of purchase. 3. Get a website presence to expand your marketing: These days you cannot really afford to be without a website presence. This is a powerful way to get ahead of your competition. You can draw new customers from the Internet community. As stated you can have a local listing in Google search engine. Plus you can have a local listing with Google Adwords. 4. Focus on multiple niche markets: Do not just stop at one niche market. Expand into other related markets or even completely different ones. This will increase your new customers and quantity of purchase. 5. Up selling: Train all your sales staff to up sell products. This will increase product awareness with your customers and make more sales. When you pay attention to these 3 principles, you will be able to take your company to new heights. So remember the 3 principles, raising prices, frequency of purchase and quantity of purchase and your company will not stay stagnant. You will continue to grow and expand your business and make your company the leader in your industry. Title:

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