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at all times such as inside their purse or wallet. Giving this item away is what creates the word of mouth publicity buzz for increased ôbuzzö, brand awareness, and ultimately more Internet sales. The example of a free co-branded phone card giveaway is a great way to get your customers to carry your brand at all times and increase repeat orders and referrals. Gifts like free prepaid phone cards are especially effective because they are designed for repeated use. As a result, the customer will be exposed to your brand for the seven plus times experts say are necessary before a prospect is ready to convert to a sale or reorder. ItÆs also likely to more than carry its weight in word of mouth publicity for referrals. 5. Create a personalized benefit Always look for ways to personalize your offer. Instead of ôweö orö Iö. talk to the customer individually as ôyouö. Make your prospects feel special, elite and make it personal in any way possible when giving away a value added benefit. Personalize your gift when possible and find a partner with whom you could cross promote a co-branded personalized items. 6. Give away a high perceived value item: Offering something for FREE is always nice. But the word ôfreeö can carry negative connotations. You always want to keep the perceived value of any gift or offer high. Example: Get a free prepaid phone card online with your order today Vs. Receive a complimentary prepaid phone card worth more than 1 hour of free calling to the U.S. and many other countries as a personal thank you gift for your order today. Grab your prospects today, and give them an incentive to buy on your site. Now its time for you to find your special ôcheeseö that will get your prospectÆs mouse to click on your personalized high perceived-value benefit. Title: Tipical Mistakes in Marketing Word Count: 626 Summary: To prevent the risks of a promotion campaign for our products or services, I'm talking about email campaigns, it is recommended to study some of the most common mistakes that can be made in this situation Keywords: marketing, business marketing, email campaign Article Body: To prevent the risks of a promotion campaign for our products or services, I'm talking about email campaigns, it is recommended to study some of the most common mistakes that can be made in this situation: 1. The desire of immediate success Launching a promotion campaign through email can be compared the situation in which we want to reach the top of a hill with our car, starting

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