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If you act like it, you certainly will be noticed. 7. Ignoring the adequate moment for sending emails. 8. Selecting the target audience. The fact that the advertising message needs to reach the decision factors ( people that make decisions ) of a company doesn't mean that your campaign is successful. The truth is that, the big majority of the decisions are presented to the people within the company: coworkers, employees, and so on. They make the decisions together. 9. Ignoring the words with impact. Words like: agile, smart, cute, creative, are just surrogates for words like: informative, credible, memorable and persuasive. The name of the e-commerce game is "persuasiveness", influencing potential buyers to really buy your merchandise. This is what really brings you money and success. Title: Tips and Ideas for a Corporate Identity Makeover Word Count: 497 Summary: Corporate identities are very important in this competitive world of ours. It is through the corporate identity that the core values of an organization are identified. It is not only the big companies that need corporate identity; the small business owner too needs to build a corporate identity standard. This is because it is through the corporate identity package that your suppliers, and the general public identify the company. Keywords: Article Body: Corporate identities are very important in this competitive world of ours. It is through the corporate identity that the core values of an organization are identified. It is not only the big companies that need corporate identity; the small business owner too needs to build a corporate identity standard. This is because it is through the corporate identity package that your suppliers, and the general public identify the company. The best way of getting a corporate identity makeover is through a corporate identity package that includes your business name, your logotype, your motto, your small business logo and all associated printed material. To help in your corporate identity brand building, write to a few big corporations, asking some question, whose answer has to be sent with a business card. In reply, they would send the answer on their letterhead, in their company envelopes while including their business cards. Now study these corporate’s identity package to get ideas for your corporate image identity. All corporate identity’s standard is the professional one. However, one thing common in all packages is the simplicity. Usually, all
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