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the three main tactics? Tactic 1. You have to use a unique web page to promote each individual product you are marketing. You do not want to lump all of them together on one page just to save some web hosting costs. It really is better to have one page focusing on each and every product by themselves. This is a critical mistake many marketers make. If you have more than two items for sale on one page, the potential buyer can get overwhelmed and confused pretty quickly. By putting just one item per page, they have no choice but to focus on that item. This makes it much easier for them to make a decision. You can get away with having two items on one page if they are fairly similar in nature or content, but having just one works the best. Along with the product description, you want to always include at least one product review on the website so your visitors will have a full understanding of what the product can do for them. It is also a great idea to include testimonials from actual customers who have already tried the product/service. You want to make sure that these customers are willing to let you use their names and photos on the page of each product you are marketing, so get permission from them first. Be sure to make the pages attractive and compelling and include "calls to action" on the information/product. Every headline should attract the readers to read more of the page, or even to contact you for more information. Highlight the products "special points". Give your readers as much information as possible to help them learn what the product is about, but leave some out so that they will want to find out more. Tactic 2. A great way to help attract buyers is to offer free reports along with the product, or even for just their name and email address, and use great autoresponder messages. Whenever possible, try to position the "free report" option at the very top of the webpage at the left side, so that they cannot be missed. Studies show that people scan web pages from the top down and from left to right, so the upper left is usually the first thing they see. Always create a warm and welcoming autoresponder message that will be immediately emailed to whoever gives you their personal information through your opt-in box. According to very valid research, a sale is closed usually around the seventh contact with a new customer/prospect. The more personal you make each contact, the more likely the customer will purchase from you, even if the product is available

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