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programs aimed at customer retention and loyalty. Once I'm in the door with email, I can develop a client relationship that later allows me to sell the whole pig. I designed my business this way from the start so I'd have a continuing income stream. Then, I could concentrate on what I really like to do: selling myself as a strategic partner who can help a business develop its positioning statement, fully define its audiences and develop and implement a more comprehensive communications program that has bottom line impact. That's my fat pig. Have you thought about your business that way? What's your fat pig? Title: To Niche or Not To Niche? Word Count: 704 Summary: Niche Marketing. What is is and what does it mean to me? This article answers these questions and more. Keywords: marketing,niche,niche marketing,business,online business,start business Article Body: (c) 2005, Michael Beauchamp, e-BizResources.com Unless you've been hibernating for the last couple of years, you've probably heard the term "Niche Marketing" a lot. It's one of the current buzz-words in online marketing. Which is kind of funny really since niche marketing has actually been around pretty much as long as marketing has existed. But what is it? I recently read somewhere that "All marketing is Niche Marketing". I don't entirely agree with that - I'd say "ALMOST ALL marketing is Niche Marketing". Niche Marketing is marketing products or services to groups of people (or businesses) who have specific needs or interests in common. Obviously department stores and their online cousins don't fit that description, but almost everything else is ... you guessed it; "Niche Marketing". In the physical world, your local butcher, baker and candlestick maker (sorry, a LITTLE joke there - very little), greengrocer, shoe store, etc, etc. all cater to niche markets, some more focused than others. And in the online world, any web site that focuses on a particular topic is a niche web site, and that describes the vast majority of web sites online today and in the past. So, those that are marketing any kind of product or service are probably already into "Niche Marketing", and may not even know it. Some niches are more crowded and competitive than others. The niches focusing on internet marketing and making money online are probably the most crowded and competitive online, and getting more so every day. So, it's becoming harder and harder for people just entering that market to make any inroads, let alone a big

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