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end of the day it all comes back to practically. Consider the packing industry. This is one major part of the printing industry. Can you ever imagine a box of chocolate being packed in a computer screen? Certainly not! Hence, as long as there is no other way to do this digitally, printing will continue to exist. As long as there are people and businesses that sees printing as a better option to Web-based technology, print will continue to be alive and kicking. And as long as people consider print as a better and simpler way of having their information accessible anytime they want it, the print industry is far from dead. Title: The Promotional Product Edge! Word Count: 466 Summary: Make your logo or message stick. Brand identity will keep you business and increase customer loyalty. There are events throughout the year that is easy to use promotional products. Many events are obvious and popular like ValentineÆs Day, 4th of July, Christmas or Halloween, but the potential is unlimited to use your imagination. Making the impression that will last with customers old and new is the key. Here are 6 tips that will give you the promotional product edge. Keywords: promotional products promotional items corporate gifts business gifts trade show gifts Article Body: The Promotional Product Edge! Make your logo or message stick. Brand identity will keep you business and increase customer loyalty. There are events throughout the year that is easy to use promotional products. Many events are obvious and popular like ValentineÆs Day, 4th of July, Christmas or Halloween, but the potential is unlimited to use your imagination. Making the impression that will last with customers old and new is the key. Here are 6 tips that will give you the promotional product edge. 1. A promotional product should relate to the advertiser, either through the item itself or what you inscribe on the item. For example: One of our customers gave out a corn letter opener. They were a firm from a major city that had nothing to do with corn. However they used the theme that they were a player in the playing field. The unique message along with their logo was a hit. Another company gave out a chocolate candy foot and said we want to get our foot in the door. 2. Make your promotion have it own "individuality," A successful campaign is a means to make a statement. 3. Give a gift that recognizes your company, product or the service you offer. Select a product that will excite your customers and hold their

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