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is all up to you, and the details of your delivery of the presentation. Before I give you these three ways to improve your sales presentation, I want to talk, just briefly, about the details that the salesman isnÆt even aware of. These details are a result of the salesmanÆs subconscious belief that he can sell; that he can be persuasive. IÆve helped many salesmen improve their selling skills just with a little bit of hypnosis and self-hypnosis coaching. If you are serious about improving your selling abilities, get help through hypnosis for the really small details, and incorporate these three simple techniques into your presentation. YouÆll be able to take the results to the bank. 1. Group your benefits into sets of three. The human mind likes sets of three; it is kind of uncanny. IÆm not sure why, but the human mind will pay more attention to three things than it will to two or four. In my vacuum selling presentation, I might choose to discuss the cleaning power, convenience and durability of the vacuum, making sure to include those words in the same sentence. That way, IÆll hit my potential customer with three benefits at once, and their subconscious mind will take note and be interested. ThatÆs why IÆm giving you three suggestions here and not two or four. 2. Excite the imagination of your prospects by invoking all of the senses and using vivid descriptions. The decision to purchase something is influenced profoundly by the subconscious mind, and the imagination is intimately related to the subconscious. You might say something to the effect of, ôAs you hear the vacuum start up you can feel its tremendous cleaning power as you see the dirt being sucked from the carpet and smell the fresh scent of the clean room.ö In that sentence, I invoked four senses. My prospective customer is very likely to be in tune with one of those, and the others will just help to increase the power of my words to influence his or her imagination. 3. Nod your headùat the appropriate time. Many salesmen know about this ôtrickö, but misunderstand it and use it the wrong way. When someone nods their head, it has a subconscious effect on the other person in the conversation. Most salesmen donÆt understand what this effect is, and they misuse it. When another person nods their head, they are giving their approvalùoffering their agreement. The subconscious mind thinks that agreement and approval is being offered because of what its feeling. If you have a customer who is irritated, and
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