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qualified prospects. 3. Affiliates Affiliate programs are the least seamless for your client, and there aren't any guarantees that they will follow through with the sale, but the good news is that by now, most Internet users are used to purchasing items through affiliate programs, so they at least understand the concept. Affiliate programs are an entire beast of their own, and you can find a plethora of information online that will teach you how to set them up, how to track traffic and sales, and how to effectively promote them. Basically, you refer your clients to another business or website and they make their purchase independently of their order and relationship with you. The business they purchase from then pays you a commission - either a percentage of sales or flat rate per sale. Affiliate programs have the potential to be highly profitable with the right quantity and quality of traffic. They do often require a lot of work to set up and maintain. While as an independent small business owner you will still be somewhat limited as to how many services you can actually offer, the Internet opens up numerous possibilities that allow you to expand well beyond the capacities of a brick and mortar business. Take advantage of those opportunities, and maintain them wisely, and you'll "build" a successful, profitable business. Title: Three Ways To Start A Conversation And Finish With A Sale Word Count: 1298 Summary: Ditch your elevator pitch. Zap your infomercial. And whatever you do, keep your carefully worded, painstakingly developed, positioning statement to yourself. They may make you sound clever, but your elevator pitch, infomercial or positioning statement donÆt exactly make for good conversations. Which is a shame, because last I checked, even a sales conversation is just that û a conversation. So what can you say to a prospect sitting across the boardroom table, or someone... Keywords: branding,differentiation,networking,sales,copywriting,marketing,persuasion,communication Article Body: Ditch your elevator pitch. Zap your infomercial. And whatever you do, keep your carefully worded, painstakingly developed, positioning statement to yourself. They may make you sound clever, but your elevator pitch, infomercial or positioning statement donÆt exactly make for good conversations. Which is a shame, because last I checked, even a sales conversation is just that û a conversation. So what can you say to a prospect sitting across the boardroom table, or someone
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