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industry average conversion rate. Are you confident that your site converts visitors into customers at the best rate possible? If so, youÆre probably getting a better nightÆs sleep... Keywords: toll free prepaid phone card, free calling card, promotional phone cards, phone card giveaways, pin Article Body: What keeps you up at night? ItÆs a good question for you to ask yourself once in a while. For most eCommerce entrepreneurs one of the answers is the thought of revenue lost as potential customers abandon your web site without buying. ThatÆs 97.4% or so of your visitors, according to the accepted industry average conversion rate. Are you confident that your site converts visitors into customers at the best rate possible? If so, youÆre probably getting a better nightÆs sleep than most. If not, youÆre probably tossing and turning, thinking about ways to increase web site sales. You might think you have already tried every little conversion rate optimization tip or trick. Do you have a strong ôCall to Actionö benefit? Have you ever tested different messaging with tools such as split A/B landing page optimization? The web is always changing. Unless you are sure that there is no room for improvement, its clearly time to consider how you can take your website to the next level to increase online sales with a value added promotional benefit. 1. Bait your prospects with the right cheese. Online shoppers are more sophisticated today. You should assume that your prospects will evaluate three to four competitors before deciding to purchase. You need to stand out and provide the right bait to get your prospects to stop and buy at your site, rather than move on to a competitor.. In some cases, merchants need to find a special kind of cheese that will get the mouse to click on certain shipping options or up-sells. Getting creative in what bait you use is what will increase conversion rates if you know what type of cheese will make that mouse click. 2. Create a value-added offer. Sometimes you need to go beyond your product line to find a potential partner that could benefit from a cross promotion. Some gift items can be presented as bonus offerings that would bring a high perceived added value, such as. Free prepaid phone card giveaway with a volume discount. Such an item could even be co-branded as a special value-added thank you gift. 3. Offer free gifts that creates buzz with word of mouth publicity Think of a gift or promotional item that prospects will keep on them

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