requested. If you need your banner to last for more than one event it is best to print it with durable outdoor inks to make it scratch, water, and UV resistant. 5. Streetscape or Boulevard Banners Vinyl banners are perfect for adding atmosphere and identity to streetscapes. Special hardware allows you to hang your banners vertically from utility poles. Pole pockets top and bottom make it easy to put up and take down your banners. Streetscape banners are made more durable and weather-resistant by welding two banners together to make a two-sided banner. And of course solvent inks are essential for this application since streetscape banners are fully exposed to the elements. Be sure your vinyl banners are printed with full color outdoor resistant printing using solvent inks. Because the printing process is a digital one, banner designs can include photographs, logos, and special artwork. You can normally use your own vinyl banner design, or your supplier can create a banner design for you for a small charge. Title: The Top Ten Marketing Tips You DonÆt Want To Overlook Word Count: 411 Summary: Consumers buy because the want to experience the benefits of the product or service you have to offer. Evoke those feeling that your clients will experience once they have the product in their hands... and youÆve made a sale. Keywords: competitors, alternative marketing Article Body: 1. Combine Emotion and Logic Consumers buy because the want to experience the benefits of the product or service you have to offer. Evoke those feeling that your clients will experience once they have the product in their hands... and youÆve made a sale. It isnÆt until after the sale that they want to justify the purchase. Prepare them with the logical aspects of the purchase before they get the after-the-sale-blues. 2. Apply The 80/20 Advertising Principal You never want to put yourself out on a limb when you are experimenting with the market. That could spell disaster! Keep 80 percent of your advertising budget working tried and true methods, while you mine for gold with the remaining 20 percent. 3. Go For Dynamic Small Ads Do you need to cut advertising expenses? YouÆll be happy to know that cutting down on the size of an ad doesnÆt mean youÆll be trimming your profits as well! Bigger isnÆt always better. Think about this... small ads have less potential for distracting your readers from the main point. That could be the blessing in disguise youÆve been looking for. 4. Market

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