Ben Weinreb Feet Size, Family, Eye Color, fees per movie, Wiki, body stats, Real Name, Profession

are too busy to figure out what advertisers are trying to say. Next time youÆre watching television, pay attention to what advertisers are showing you. Most national advertisers are showing ULBÆs. One of the most frequent and most obvious is commercials that show how using their product will make you more attractive to the opposite sex. Use this razor and get the girl. Use this mouthwash and get the girl. Drive this car and get the girl. Wear these clothes and get the girl. You get the point. The successful ads are the ones that make the connection clear. Car commercials are another good example. They donÆt just say that the car is fast. They show you how you can enjoy unlimited freedom with that kind of horsepower. Jewelry advertisers donÆt just talk about the total carat weight of their diamond jewelry. They show you the reactions of your friends when they see your new necklace. A lot of advertisements miss completely, though. The advertiser is trying hard to get us to associate their product with something. But they fail to communicate it in a way that causes the viewer to make the mental connection. The commercial makes no point and is quickly forgotten. Even the most mundane product can benefit by incorporating a persuasive ULB. Whatever you sell, there are benefits to it. Take copier paper for instance. Your paper may cost less, or cause less jamming, or maybe itÆs brighter and sturdier. Whatever it is, it has a benefit. So then what happens? If it jams less, then you can concentrate on the important things, instead of continually fixing the copier. You get more work done, you make more money or get a promotion or whatever you choose to show. The benefit is that it jams less. But the ultimate benefit goes beyond that. Every product has at least one ULB, most have quite a few. Find them and communicate them to the consumer, and theyÆll have no reason to resist. TheyÆll see that itÆs in their best interest to do business with you. And once that happens, just make sure youÆre stocked up. NOTE: YouÆre welcome to ôreprintö this article online as long as it remains complete and unaltered (including the ôabout the authorö info at the end). Please send notification of publishing to derekf@derekfisch.com. Title: The Wrong Time To Write A Press Release Word Count: 355 Summary: Is there ever a wrong time to try to get free publicity for your company, product, or service? Oh, yeah. The "wrong" time isn't just about bad days of the week,

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