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from someone else. My personal experience is that I buy faster from people who reply to my emails and who genuinely want to help me. As for autoresponders, you can pay a monthly fee to one of the big name companies, or you can do what I did and get your own desktop autoresponder that you control every aspect of. I have a lot more peace of mind knowing that I have complete control over when and how my emails go out. With the web page alone, there are only two things that can possibly happen: you will get a sale or the prospect will leave the page and possibly never return again. By giving them useful information in their inboxes at certain intervals, you are reminding them of the product they thought they might want later and it will keep you, your site and the product(s) fresh in their minds. You want to be sure that the content is directed toward the actual and specific reasons to buy the product. One thing you don't want to do is make it sound like a sales pitch. Instead, focus on the important points. For instance, show them how your product can make their life and working on-line easier and more enjoyable. Make sure to use compelling subject lines in each email. Try to avoid using the word "free" as much as possible, because there are plenty of spam filters out there that will dump that kind of content into the junk folder before anyone even reads them. Plus, using the typical disguises for these words, like "F*R_E_E" to avoid the spam filters just look terrible. I for one delete those immediately, as I know they are trying to "sell" me something. You want to use your autoresponder emails to convince those who have signed up for your newsletter/free reports that they will be missing out on something big if they don't take advantage of your products and services, but do it without looking like your "selling" something to them. The more a person thinks it's their decision to buy; the more likely they will buy right away. Tactic 3. Now let's talk about what is probably the most important item. Traffic. More to the point, traffic that brings in customers. And not just any customers; you want to get the kind of targeted traffic to your product that will be more than likely to buy what you are selling. Look at it like this, if the person who visits your website has zero interest whatsoever in what you are offering, they will be the first ones to hit the back button and move on, never to come back. How do you get this good, targeted traffic? Writing articles for

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